The box office expert clarifies why ‘In the Heights’ may yet have hip and legs after dismal opening
“ Within the Heights , ” the feature film adaptation associated with Lin-Manuel Miranda’s Tony Award-winning Broadway musical, failed to topple “ A Tranquil Place Part II ” from the top place at the box office this weekend. Coming in below expert projections of $20 million, it brought in a measly $11. 4 million, according to estimates from measurement company Comscore.
The result is particularly unexpected considering the music, which premiered simultaneously within theaters and on streaming service HBO Max, earned an A rating on Cinemascore and a 96% “fresh” score on the review aggregation web site Rotten Tomatoes.
How to explain the particular disappointing opening? Comscore senior citizen media analyst Paul Dergarabedian, who has witnessed all kinds of box office twists and turns in his years observing film releases, weighs in.
“We’re still in the middle of a learning process when it comes to theatrical performance of films that have a hybrid release strategy, ” he stated. “Musicals have a fairly mixed track record at the box office. Despite the high hopes and general enthusiasm for the movie, this debut should not be the only real metric for success. ”
The “In the particular Heights” team can also take heart from the past sort of the musical “The Finest Showman. ” Its starting weekend — without the competition of a simultaneous streaming release — was just $8. 8 million, below “In the Heights. ” Yet the Hugh Jackman-starring film continued to make $438 million globally.
Likewise, “In the Heights” can prove to have legs nicely into the summer box office season, Dergarabedian says. “The good news is that the film has received strong reviews plus positive reaction from viewers, so at least ‘In the particular Heights’ delivers the goods plus makes for happy subscribers and [moviegoers]. ”
Paramount’s “A Quiet Place” started again its place atop the box office in its third weekend break of release, adding $11. 6 million for a total $108. 9 million. The John Krasinski film could be the first pandemic-era blockbuster to cross the $100-million mark in the U. S. and has grossed an impressive $183 million globally.