The particular Golden Globes are gone. Will Hollywood need a replacement?
Minutes after Tom Cruise introduced he was boxing upward his three Golden Globes and coming back them to the Hollywood International Press Assn., NBC lastly caved and announced it wouldn’t end up being airing the show next year , the logical in support of possible conclusion to the weeks of controversy sparked by a Times investigation into the HFPA and its long history of self-dealing, racial inequity and general shamelessness.
What happens next? Will more Hollywood stars remove their own Globes from mantels and set them into storage? How about five-time host Ricky Gervais, who once boasted about making practical use associated with his trophies: “One’s the doorstop, one I use hitting burglars with and one I keep by the bed to — doesn’t matter exactly why. ”
You can’t replace that type of utility, can you?
That’s actually the question companies and streamers are requesting right now: How do you replace a helpful ceremony that in pre-pandemic times drew 18 mil viewers and acted as a marketing springboard for awards season contenders as they came or continued playing inside movie theaters?
Fact is, you can not, which adds yet another problem to the growing list of troubles facing Hollywood’s beleaguered movie industry after a year of multiplex closures, films migrating to streaming platforms and an Oscars ceremony that failed to remind people that it could be a good idea to roll off their sofas, buy a ticket as well as a $10 tub of popcorn and return to the movie theater.
Studios and personal publicists put up with the particular HFPA’s amateur-hour antics — the posing for photos, the inappropriate questions that bordered on sexual nuisance ( per Scarlett Johansson ), the particular disinterest inside Black-led projects — because the Golden Globes could boost careers and help open movies. Now that the ceremony is gone, for one year at least, possibly a lot more unless the HFPA follows through on i ts promise to change and essentially completely remake itself , Hollywood’s awards season will be without the display second only to the Oscars in ratings.
That’s a huge hole, since many movies vying for attention (and Oscars) during honours season make their mark at the box office during the ramp up to the Academy Awards. Studios have long designed release campaigns around the Globes. Sam Mendes’ breathless war film “1917” arrived in more than 3, 000 theaters five days after winning the 2020 Globe for best episode, earning $36. 5 million in the wake of Mendes holding up the trophy. Agreeing to the best drama Globe three years earlier, “Moonlight” director Barry Jenkins used the stage to thank his audience and urge it to distribute the word: “All I have to mention is, please, tell a friend, tell a friend, tell a friend. ”
But people can’t tell their own friends about movies if they haven’t seen them. Studios’ biggest hurdle leading up to the particular 94th Academy Awards, currently set for Feb. 27, will be to market and open would-be contenders from the wants of Paul Thomas Anderson (“Soggy Bottom”), Guillermo de Toro (“Nightmare Alley”) and Wes Anderson (“The People from france Dispatch”). Studio would-be blockbusters like Steven Spielberg’s version of “West Side Story” and “Nomadland” director Chloé Zhao’s big-budget Marvel movie “The Eternals” won’t want for big advertising pushes. Indie contenders will be forced to get creative to build recognition.
Provided the perennial cries associated with awards show fatigue as well as the ceremonies’ declining ratings, the erasure of the Globes could be harsh but needed medication. Factions within the motion picture school have long wanted to move the Oscars to earlier in the year, though any such shift would need to contend with the NFL playoff schedule and the Super Bowl. At the very least, the particular academy could bump up the particular ceremony to the mid-February time it had in 2020 and do a better job of switching its nominations announcement right into a moment that might generate exhilaration about the films and performances. Make it a primetime special. Request Oprah to host. Have got her bring along Harry and Meghan for commentary.
It’s also possible that another group might look to capitalize on the (mortally? ) wounded HFPA and shift its ceremony to the Globes’ regular second-weekend-of-January date. The Screen Actors Guild Awards, a televised show owning most of the elements of the Globes — recognizes for both film plus television, banquet setting, vegan dinner — would be a logical choice, though its ratings have never exactly been great. SAG-AFTRA too seems fairly disinterested in boosting the particular ceremony’s profile, perhaps mainly because it’s an union and sees its mission a lot more as fighting for members’ benefits than throwing the self-congratulatory evening.
Still, why wouldn’t SAG-AFTRA want more eyes upon its show? I mentioned a potential date shift plus a spokesperson responded: “With 129, 000+ eligible voters, the particular SAG Awards has the largest, most influential voting body on the awards circuit. We know how meaningful this identification is to actors, and look ahead to announcing the SAG Awards 2022 date soon. ” Zzzzzzzzz .
On the other end of the range is the Critics Choice Awards, handed out by the Critics Option Assn., a group consisting mainly of junket press plus regional TV entertainment anchors. As with the HFPA, the members like to take selfies with superstars . Also like the HFPA, the Critics Choice Assn. allows studios to pay for the members’ airfare and high end hotel stays during lavish promotional junkets .
“Their name is misleading — they are not critics, most of them, anyway, ” sniffs a veteran honours consultant who has dealt with the group. “In the wake of this stuff with the HFPA, they might need to put in some stricter checks and balances to their bylaws if they ever wished to be taken seriously. ”
As the Critics Choice Awards have struggled in order to draw even 1 thousand viewers on the CW, it may not matter. You can’t simply sub any awards display into the Globes’ date and expect people to watch. And with audiences shifting away (fleeing? ) from live TELEVISION, you can’t expect people to watch, period. That’s what Showmanship has to contend with right now, as well as the solution could be years in the making.